The teach line
Coaching from $1,000/mo, a private lab from $3,500, or a cohort seat at $800. On your own workflows, never a generic curriculum. Your team keeps everything.
We are builders on the frontier of AI, on the ground with small and mid-sized businesses. We teach it because we build it.
Who this page is for
The wall
Building it yourself does not fail on day one. Single-trigger, single-action automations work fine. It fails when the second system enters the picture. Nationally, 76% of small businesses now use AI. 14% have it fully integrated into core operations, and 73% say they would benefit from more training and implementation support.
Goldman Sachs, 10,000 Small Businesses Voices. Babson College and David Binder Research, n=1,256 US owners, January–February 2026.
the math
Free tools do not make building free. The hours come out of the work you would otherwise be billing, and that is true whichever way you go.
The end state
Your team keeps the workflows, the documentation and the access. No lock-in of any kind. The measure of this working is that you need us less over time, not more.
The stack
Reliable internal tools need the right environment before the first workflow runs. Setting up that environment, the parts, the connections, the structure that holds the build, is part of what we teach, not a prerequisite you clear on your own.
Tool ecosystem
And your stack. We connect what you already run, through its API where there is one, through a browser agent where there is not. You keep your tools.
First question
Not having a name yet is not a problem, it often points to the right room. And if the question itself is still open, the walkthrough is usually where it gets answered.
Three rooms
Five owners in one room, working the same problem. They teach each other things we can't. We screen at registration. No two competing businesses in one cohort.
Rolling, three-month minimum
One person. You, or whoever will own it.
Starting at $1,000/mo
On request
Your team, private.
Starting at $3,500
Starts late October 2026
Up to 5 businesses, shared room.
$800/seat
The offers
Starting at $1,000/mo
Recurring 60–90 minute sessions. You bring the problem, live design, live build, live debug.
3-month minimum. Parts library, architecture review, a named person who answers.
$3,500 – $12,000
Your team, privately, on your own workflows. Every session ends with something running.
Setting up an AI development environment for your team is part of this, not a separate engagement.
Public entry · next cohort
The public version of the Lab. Five owners in one room, working the same problem. They teach each other things we can't. We screen at registration. No two competing businesses in one cohort.
Registration link coming soon
The shape of it
Both arms share a front door and both end in a recurring relationship. Neither is a rung below the other, and nobody is expected to move from one to the next.
Build line
One System Build, then System Care. You own the result and we keep it running.
See the systemsTeach line
The Lab or the Cohort, then AI Build Coaching. Your team owns the result and can build the next one.
See the three roomsBoth arms share one front door, the Operations Walkthrough, and both end in a recurring relationship.
In writing
Every cohort ends with a powerful, smart solution running inside your business. Your team keeps the workflows, the documentation and the access.
Yes, and roughly 76% of small businesses now use AI in some form while only 14% have it fully integrated into core operations, per Goldman Sachs 10,000 Small Businesses Voices, January to February 2026. The gap is not access to tools. It is the time and the structure to finish.
STOA teaches on the client's own workflows, using the same use case library it builds from for clients. Free AI literacy programmes from Google and the SBDC cover general skills well. Neither can teach a team to build the specific system their business needs.
One named person. If a firm can name who would own the build, coaching fits. If several people need the capability, the private lab fits. If nobody can be named, the honest answer is that the teach line will fail, and STOA says so.
The workflows, the documentation, the credentials and the export. No lock-in of any kind.
Operations Walkthrough
90 minutes, free. Three systems in priority order, with prices.
Free · 90 min · no obligation