Pet care
A pet care business ran its front desk on paper. Every new hire learned by shadowing someone. Now check-in runs on a tablet, and new staff learn from one place. The booking software never changed.
You shouldn't have to run your business around your software.
We're the owner's first call before any technology decision. We decide what's worth fixing, and build what your software won't.
Free report in about 4 minutes. No email, no sign‑up. You get 3 fixes and what the workaround costs you today.
what you asked your software
- “One report on last month's jobs, by tech.”Not available
- “Add one field to the job form.”On the roadmap
Whatever feature and outcome your business needs, built to deliver.
DoneSTOA is the tech and software team for small businesses that don't have one
Growth is loud
More customers. More trucks. More people. More noise.
Growth should feel like progress. Too often it feels like chaos. Every new job adds a workaround. Every new hire asks where things are. Every answer lives in your head.
You want a calm and predictable business. You want to know what is happening without chasing it.
Sound familiar?
You asked your software for one thing. The answer was no.
You asked the vendor for one thing. You got a help article and "it's on the roadmap."
A customer asks a simple question. The answer takes two days and three screens.
The one person who knew how to pull the report left, and the report left with her.
You were told it could do everything. Then you met the implementation team.
Renewal is coming. You can't leave, and you're not sure you want to stay.
A new truck, a new location, a new service. The software didn't stretch.
The platform went down for a day. So did the whole company.
You tried ChatGPT. It was impressive. It still can't see your customer list.
None of this
is your fault.
Your software was built for thousands of businesses, so it fits none of them exactly. Nobody can make it do more. Not your staff. Not your vendor. The gap gets filled by people, by hand, forever. Every week your team works around your software, you pay for it twice: the subscription, and the hours.
66% of software buyers hit unexpected disruption, regret, or both.
Source: Capterra 2026, 3,385 software decision-makers.
More revenue out of your operations, and confidence in every technology decision behind it, AI included. We guide those decisions like a CTO would, and we build whatever best suits your needs.
We don't sell software, we sell results.
Don't let AI make these decisions for you. Make them with someone accountable, who earns nothing from any vendor.
Trusted by
What we do
We build the missing piece next to what you already run.
Everything your business knows is already in there. Your customers, your jobs, your invoices. We get a live copy of it into a database you own. Then we build the piece you are missing on top of that copy.
Your software keeps running exactly as it is.
- 01
Your software
Keeps running exactly as it is.
- 02
A live copy
Your customers, jobs and invoices, copied out.
- 03
A database you own
The copy lives somewhere you control.
- 04
The missing piece
Built on top of that copy.
Distribution
A distributor's sales reps waited a week on the office for a report. Now they pull it themselves. The accounting system was never touched.
Where AI fits
Worried you're falling behind?
With STOA, you're not.
76% of small businesses use AI. Only 14% run it in their core operations.
Source: Goldman Sachs 10,000 Small Businesses Voices survey, with Babson College and David Binder Research. 1,256 owners surveyed. Released March 2026.
The gap between those two numbers is not the tools. Everyone can buy the same tools. The gap is your data, and knowing where AI pays off. We close both.
Your data, ready for AI
AI can only work on what it can reach. We put a live, clean copy of your customers, jobs and invoices in a database you own. Your software keeps running as it is.
AI that does real work
Answers from your own records, in plain language. Requests sorted and routed. Documents read and filed. Research a person does by hand today, done by an AI agent.
The right calls, not the most calls
We tell you where AI pays off in your business, and where it doesn't. Not every task needs AI.
Your team, brought along
We train the people who use it every day. If someone inside your company leads technology, we back them up.
Why owners trust us with this
No surprises. You see everything in writing first.
A written spec before you pay
What we build, what's out of scope, and the price. In your inbox within two days of the brainstorm.
One fixed price
Every fix on our menu has one price, set before we start. Anything bigger gets a written quote before you pay.
Pay the rest when it works
On a menu fix, you pay half up front and the other half only when it works.
A fractional CTO, with or without a build
Every technology decision, made with someone on your side.
No stake in your software
We don't sell it, so we never push you to switch.
Local
We're in Durham, NC.
The entry point
Two ways to start.
Need one thing fixed?
Pick it from our menu. Built in 2 weeks.
Paper check-in moved to a tablet. Your key numbers in your inbox every Monday. Your top procedures written down for new hires. Follow-ups drafted for every open quote. Staff who see their own numbers without asking the office.
Entry builds start at $1,500. Your team changes one task and nothing else. Anything bigger gets its own written quote.
Need a technology lead first?
Fractional CTO.
No build required.
We take the vendor calls, review the contracts, and tell you what to build, buy or leave alone.
Rather build it yourself? Start with our free 90-minute workshop, or join our 4-week cohort.
See the cohortNot ready to talk?
Start with our free tools. No email needed.
Try them on your own time. Come back when you want help.
Next step