Mission
At STOA, we empower businesses to thrive by creating purposeful, high-performing systems that reduce their workload, stress, and costs while increasing the quality of the products and services they provide.
We combine technical expertise with Stoic wisdom to deliver honest, practical solutions that drive real results.
Vision
We envision a digital landscape where businesses of all sizes can flourish, guided by wisdom, integrity, and purpose.
Our goal is to be the bridge that connects traditional business values with cutting-edge technology, so our clients can build the life and world they aspire to create.
Our Core Values
We apply Stoic principles and ideals to solve modern digital and business challenges.
We equip our clients with the knowledge to control their digital destiny, making the most of tools and processes.
Integrity
and Authenticity
We maintain honesty and transparency in all our interactions with the goal of building genuine relationships.
We strive for the highest quality and innovation in every project and effort we undertake.
Balance
and Practicality
We create digital solutions that enhance your business without consuming your life, focusing on real-world results.
Positive
Impact
We aim to contribute positively to our clients’ success and the broader community.
Meet Rachel and Alejandro, who crossed paths while both living in Spain, each bringing unique perspectives from their diverse backgrounds. Fun Fact: Our communication is a vibrant blend of Spanish and English, reflecting our multicultural journey.
At STOA, we believe in shaping our lives through passion and purpose. From our work to our hobbies, we show up with heart and commitment. In essence, Alejandro brings technical expertise, while Rachel adds the creative flair. Together, we collaborate closely to ensure your vision becomes a reality.
Alejandro Morales
Director of Operations
Alejandro brings over 10 years of experience in SaaS, automation, implementation, low-code development, and UI design with business results in mind.
Alejandro, a two-time immigrant, skillfully blends beautiful design with innovative technology to overcome a variety of challenges. It helps that he always does it with assiduity (defined by Charlie Munger as “sitting down on your ass until you do it”).
He began his career in digital marketing, and his passion for new technologies led him to develop a unique full-stack skill set that now leans towards smart custom solutions in the form of low-code tools and useful, business-first websites.
He co-founded SaaS Rank, a platform that helped businesses take advantage of software products and optimize their time and resources. This project was driven with the same passion for education and learning that Alejandro is now bringing to STOA.
Rachel Raineri
Director of Relationships & Development
Rachel brings a lifetime of experience in written and verbal communication, starting and leading organizations, planning and facilitating events, and being an excellent learner and teacher.
Rachel has always said her favorite reasons for being alive are expression and human interaction. She believes every person and every experience has something to teach us, and that is the joy of living!
Within her diverse background of professional experiences (manual labor, engineering, research, teaching, hospitality, event planning, sales…), Rachel has always thrived in nurturing relationships, leading people, and organizing efforts.
As Director of Relationships & Development, she takes care of STOA’s presence and client relationships! She does outreach and works closely with clients to walk them through the process and translate their needs and wishes for our team to execute.
