About
You deal with the person who does the work.
STOA is the tech and software team for small businesses that don't have one.
Why we exist
We kept seeing the same thing.
The owner already knew what was wrong. Sometimes they had paid someone to tell them. What was missing was someone willing to build it, train the team, and still be there in month nine when the vendor pushed an update and it broke.
So that is what we do. We decide what gets built on the software you run, and then we build it. We don't sell software, and we take zero commissions from any software company, so we've got no stake in which.
Some clients need a technology lead before they need a build. We act as their fractional CTO.
COO & Co-founder
Alejandro Morales
Alejandro has spent over a decade between business operations and technology. He works with owners directly on every engagement. STOA is based in downtown Durham, North Carolina.
I've had to start over more than once, far from home. It taught me to find a way when there isn't an obvious one. That's the job here: your software and your operations say no, and we find a way.
When you book a chat, you talk to me. I'll ask what your software won't do, and I'll tell you honestly if we can help.
Watch
Watch the 2026 brand video
How we work, in four lines
You get a written spec before you get a price.
We fix one thing at a time. Most fixes are live in 2 weeks.
You pay half up front and the other half when it works.
At handover we test every outcome on your real data.
The team
The people doing the work.
Brandon MasonCo-founder and Chief Advisor
Pablo BertiTech Manager
Marcos MoralesMarketing Coordinator
Ysabel GoncalvesDigital Content Manager
Jorge MartíPPC Manager
Next step
Talk to the person who will build it.
An IT company keeps your systems running. We decide what gets built on them, and build it. With or without a build, we can act as your fractional CTO, so every technology decision gets made with someone on your side.