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Build it yourself: Hand It Off, a 4-week cohort, starts 28 October. See the cohort

One system runs your whole business. Nobody can extend it.

That is the whole test. Owner-led. Physical operations. One industry-specific software package that everything depends on.

The industry doesn't matter. The situation does. We work with pet care, HVAC, plumbing, electrical, pest control, landscaping and small distributors, and anyone else in the same spot.

Illustration of an HVAC technician checking in a job on a tablet beside his van

It is not your fault

You shouldn't have to run your business around your software.

The trap is in the vendors' own terms.

You may have been told you picked the wrong software. You didn't. Here is what the vendors publish about themselves.

  • Pet care platforms

    Pet care platforms give you no way to get your data out.

    Gingr, Pawfinity and Kennel Connection publish no developer documentation. The only data movement they document is importing data in.

    Source ↗ (opens in a new tab)

  • ServiceTitan

    ServiceTitan can revoke your access at any time.

    Its terms reserve the right to revoke API credentials for any reason, with no obligation to give notice. Production access is a paid add-on, and contracts run twelve months.

    Source ↗ (opens in a new tab)

  • Housecall Pro

    Housecall Pro puts it behind its top plan.

    API access is only on MAX, at $299 a month billed annually, or $329 monthly, for up to 8 users. Its own help centre says it does not support custom integrations.

    Source ↗ (opens in a new tab)

  • Service Fusion

    Service Fusion ships its Open API only on its top tier,

    at about $533 a month. On the entry plan there is no access at all.

    Source ↗ (opens in a new tab)

  • FieldEdge

    FieldEdge keeps its API behind partner sign-in and approval.

    There is no self-serve path for a small business.

    Source ↗ (opens in a new tab)

  • QuickBooks Desktop

    QuickBooks Desktop has no modern API.

    Third-party connections break once a version passes its support date. All 2023 editions ended support on 31 May 2026. 2024 Pro and Premier end on 30 September 2027.

    Source ↗ (opens in a new tab)

  • Jobber

    Jobber is the honest exception.

    It has a real API that works. If you run on Jobber, your problem is smaller, and you may not need us.

    Source ↗ (opens in a new tab)

Illustration of an office worker running in a hamster wheel while colleagues watch

You can like your software and still be stuck

Some of the sharpest complaints about these platforms come from owners who gave them five stars. They are not trying to leave. They want one thing it will never build. The report it can't run. The list it won't let you email. The step your staff do by hand every day.

That one thing is what we build.

Who this is not for

We would rather tell you now than after a call.

  • You have five apps and no main system.

    That is a different problem. A build is not the answer. A fractional CTO may be.

  • You have no physical operations.

    If all the work happens on screens, the trap we solve does not exist for you. Coaching or Fractional CTO may fit better.

  • Your platform is open and your reporting already works.

    Then nothing here is urgent. Come back when it is.

  • Nobody owns the decision.

    If no one person can say yes, the build will stall. We would rather not start it.

  • You are shopping on price.

    Our entry builds start at $1,500. Bigger builds are quoted per project. If the number is the whole conversation, we are not the right fit.

Two questions tell us if this is for you.

  1. Question 01

    What one piece of software would break your business if it went down tomorrow?

  2. Question 02

    What have you asked it to do that it can't?

Know what your software can't do? Book the brainstorm. Not sure yet? Start with a 15-minute chat.