Media and podcasts
COO & Co-founder of STOA, the tech and software team for small businesses that don't have one.
What I talk about: what small businesses can do when their software says no.
Durham, NC · English and SpanishFor hosts
Alejandro Morales is the COO & Co-founder of STOA, the tech and software team for small businesses that don't have one. He builds what a business's software can't do, next to the software it already runs. He also acts as a fractional CTO. Based in Durham, NC. English and Spanish.
Alejandro Morales is the COO & Co-founder of STOA, based in Durham, NC. STOA is the tech and software team for small businesses that don't have one. It builds the piece a business's main software can't do, next to the software it already runs. It also acts as a fractional CTO for businesses that need a technology lead without a full-time hire. Alejandro leads the XPX Triangle chapter as President, chairs public relations for Rotary Capital City, and mentors in UNC's ECON 125 program. He was born in Venezuela, lived in Spain, and speaks English and Spanish.
Alejandro Morales is the COO & Co-founder of STOA, based in Durham, NC. STOA is the tech and software team for small businesses that don't have one.
Most small businesses run on one piece of software that does most of the job. The rest gets done by hand, by people, forever. STOA builds the part the software can't do, next to the software the business already runs. The software keeps working the way it does today.
STOA sells no software and takes no commission from any software company. So its advice has no hidden stake. When an owner faces a technology decision, STOA puts the options in writing: what each one costs, what each one risks, and what STOA would pick and why. The owner decides. If it needs building, STOA builds it. STOA also acts as a fractional CTO for businesses that need a technology lead without a full-time hire.
Alejandro works business first. What the operation needs comes before any tool, AI included. He says plainly where AI pays off and where it does not.
Outside STOA, Alejandro leads the XPX Triangle chapter as President, chairs public relations for Rotary Capital City, and mentors in UNC's ECON 125 program. He was born in Venezuela, lived in Spain, and settled in North Carolina. He speaks English and Spanish, and he is available for shows in both languages.
No jargon. Your audience does not need to be technical.
Every topic ends with something a listener can do this week.
Prepared, on time, and happy to promote the episode.
Available for English and Spanish shows.
Signature topics
Why most owner-led businesses hit the same wall, and how to build around it without replacing anything.
You leave with: One question to ask your software vendor this week.
Contracts, closed data and API limits, from the buyer's side. STOA sells no software, so it has no stake in the answer.
You leave with: A one-page checklist to test how locked in you are before your next renewal.
Where owner-led businesses lose hours each week to tasks their software can't automate, and how to find them.
You leave with: One question to find which manual task in your operation your software could take over.
How an owner decides what to build, what to buy, and when to leave it alone.
You leave with: A simple way to sort each tool into build, buy, or leave alone.
What an owner can build on their own, and where it stops.
You leave with: One task to try on your own records, and the point where you should get help.
Who owns technology decisions when there is no tech team, and what it costs to get them wrong.
You leave with: The questions to ask before your next software decision.
Use them as written or as a starting point.
“STOA delivered exactly what we needed: strategic technology leadership combined with hands-on implementation.”
“His reliability: you can truly count on him to do what he says when he says he'll do it.”
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