A form that captures what your software does not.
Each entry fires a trigger, so the next step starts right away.
In 4 weeks, on your own data.
A live, hands-on cohort for owners and their teams. You join your data, build a report and an agent that acts safely, and hand the system to your staff. You leave with one working system and a written spec for the next one.
PRE-WORK 22–27 OCT · CLOSES 21 OCT · RUNS WITH 4+PRE-WORK 22–27 OCT · REGISTRATION CLOSES 21 OCT · RUNS WITH 4 OR MORE
The problem
Your business runs on one main piece of software. It does most of the job. The rest gets done by hand, every week, by you or your staff. This cohort teaches you to build the rest yourself.
What you leave with
Each entry fires a trigger, so the next step starts right away.
A PDF in your inbox every week. It also measures what the agent did.
You approve before anything sends. It gets only the tools it needs and treats every input as data.
System 1 shipped.
The three tools chained into one system, packaged as Claude Projects or Skills, tested, handed off to your staff and demoed to the group.
A spec for system 2, written by you.
Due 25 November. You get written feedback on it. Optional check-in on 2 December to show what you built.
Week by week
Wednesdays, 90 minutes, live and online. We set the time on 14 October from the times registrants pick.
10 min wins, 20 min concept and live demo, 45 min building on your own data, 15 min blockers and homework.
Pre-work from 22 to 27 October. Done when Claude can read your data. Session 1 starts with building.
Every session recorded and sent within 24 hours. One open office hour each week, and a group chat.
Up to 10 people. You tell us your AI tools and level when you register. We set the pace and the build pairs from your answers.
Fit
You run on one main software package and your team works around it by hand.
You, or someone on your team, can give 3 hours a week for 4 weeks, plus the pre-work.
You can get your data out: a connection, an export, or a login.
You want to build on your own data. There is no sample track.
Any level. From people who use AI chat now and then to people who write code and build agents. No coding needed.
You want it built for you. That is a First Build.
You cannot get to your own data.
You want to learn servers, databases or data sync. We show what they do. We do not teach them.
Want it built for you instead?
Talk to us for 30 minutesWhat you learn
Everything runs in your own accounts. You keep what you build.
We show you what they do. If you need them, that is what STOA builds.
Want to keep building it yourself?
STOA can coach you.
AI build coaching for you or one person on your team, or in-house training for your whole team. You do the building. We guide each step and check the work.
Ask about coaching and trainingWhat it costs
Up to 3 people from one company. Each person is one seat.
Ask for a refund by 18 October, 10 days before session 1, and you get it in full. No questions asked. After 18 October, there are no refunds.
$800PER PERSON

Who teaches it
Alejandro is the founder and COO of STOA, the software team for small businesses that don't have one. STOA decides what gets built on a business's software and then builds it. In this cohort, he teaches you to build part of it yourself.
Questions
Probably not. You join data from two sources, write a system spec, build triggers, and ship an agent with an approval step and prompt-injection defenses. Then you add errors, alerts, logs and limits. We pair people by level so everyone builds at their own pace.
No. Registration asks which AI tools you use and your level. No minimum level is set. Your answers set the pace and your build partner.
If you can get your data out with a Composio connection, a CSV export or a login, yes. You connect it during pre-work, before session 1.
Yes. Session 2 covers Browserbase and Doppler for systems with no API, including what to check in your vendor terms. A CSV export is the fallback.
Wednesdays 28 October, 4, 11 and 18 November, 90 minutes each. We set the time on 14 October from the times registrants pick, and email everyone the same day.
Pre-work from 22 to 27 October: accounts, a read-only data connection, keys in Doppler, and a Claude Project with your context doc. Three short videos walk you through it. Office hour on 26 October if you get stuck.
No. A seat is one person. Up to 3 people from one company can join. A team of 3 is $2,400.
We decide on 21 October. With fewer than 4 paid seats, the start date moves and your seat moves with it.
Ask for a refund by 18 October, 10 days before session 1, and you get it in full. No questions asked. After 18 October, there are no refunds.
Register
Your answers set the session time, the pace and the build pairs. We use your process to shape the examples.