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Build it yourself: a 4-week cohort starts 28 October. $800 a seat. See the cohort

STOA

AI Build Coaching

If you'd rather build it yourself.

Five hands-on hours a month. $1,500.

Book a 15-minute chatSee the cohort first

stoa / coaching

Price
$1,500 a month
Hours
5 hands-on, monthly
Clients
3 at a time
Format
Live, on your own data

How it works

You bring the problem. Your person builds it.

  1. Step 01

    You bring the problem

    The report nobody can pull, the step your staff repeat by hand. Whatever your software will not do.

  2. Step 02

    They build it live, with us beside them

    The person on your team who will own it designs, builds and fixes it live, with us beside them.

  3. Step 03

    Your team keeps it

    The workflows, the documentation and the access stay with you. Nothing depends on us.

Illustration of a coach guiding a team member at a computer
Five hours a month, hands on

What stays with you

Your team keeps everything it builds.

  1. The workflows

    Built in your accounts, running on your data, named the way your team talks.

  2. The documentation

    Written as we go, so the next person can pick it up without us.

  3. The access

    Every login, key and connection stays in your name. You can walk away any month.

It fits you if

Four signs coaching is right for you.

  • After the cohort

    You finished the cohort and want to keep going.

  • Screen-based work

    Most of your work happens on screens, not in the field, so a build isn't the right fit.

  • Skill in-house

    You want the skill inside your team, not bought in.

  • An expert beside them

    Someone in your company leads AI or technology, and you want an expert beside them.

For the person who leads AI inside your company

They keep the credit. We make sure the strategy is right.

Maybe they asked for the job. Maybe they were handed it. Coaching gives them an expert on their side: five hours a month to build together, check their plans and make the right calls.

Paired with the monthly after a First Build, or with Fractional CTO if you have no build, you get both: we advise on the decisions, and we build the skill in your team.

How the monthly worksHow Fractional CTO works
Illustration of a colleague presenting a plan to the team

Three clients at a time

Five hours a month each. That keeps the hours real.

We cap coaching at three clients so every hour is hands-on and nothing gets rushed.

Term

Three months minimum.

  • Open
    Seat 015 hours a month
  • Open
    Seat 025 hours a month
  • Taken
    Seat 03Filled

Other ways to learn

  • Not sure yet? Start with the cohort.

    Four live weeks, building on your own data. $800 a seat. Cohort #1 starts 28 October 2026.

    See the cohort

  • Training a whole team?

    We teach your team together, on your software. From $2,500, quoted to your team.

    See team training

Next step

Build it yourself, with us beside you.

Start with a 15-minute chat. We will tell you if coaching fits, or if the cohort is a better first step.